In a world increasingly consumed by technology and social media, people are experiencing rising rates of anxiety and depression. Blocks sought a way to combat this through tactile play with Legos. We created a card game which allowed players to explore their inner builder with curated prompts. 

Our target audience is for everyone who is interested in lego or has played with Lego. Those looking for outlets to relax and destress from the world. Blocks capitalizes on this by offering an outlet to flesh out their creative ideas. We also want to introduce our product in educational settings to prompt more critical thinking among students and educators.

Competitive Analysis was done to identify strengths and weaknesses of competing brands in similar industries. Blocks aligns itself with other companies that touch on STEAM education and entertainment. Focusing on tacticle play for engagement and mindfulness. It stands outs with its messages of sustainability and ability to prompt critical thinking and deeper discussion through hands-on experiences. 

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