HARRISON LEE

Blocks Brand Strategy
Branding
Product Design
Packaging
Web Design
In a world increasingly consumed by technology and social media, people are experiencing rising rates of anxiety and depression. Blocks sought a way to combat this through tactile play with Legos. We created a card game which allowed players to explore their inner builder with curated prompts. 

Our target audience is for everyone who is interested in lego or has played with Lego. Those looking for outlets to relax and destress from the world. Blocks capitalizes on this by offering an outlet to flesh out their creative ideas. We also want to introduce our product in educational settings to prompt more critical thinking among students and educators.


Competitive Analysis was done to identify strengths and weaknesses of competing brands in similar industries. Blocks aligns itself a lot with other companies that touch on STEAM education and entertainment. Also focusing on tacticle play for engagement and mindfulness. It stands outs with its messages of sustainability and ability to prompt critical thinking and deeper discussion through tacticle hands-on play. 



Blocks Building Card Game The Blocks Card Game which includes a set of cards, buildings tips and instructions, and curated reused legos. All nicely organized inside the fun vibrant packaging "block".


Front
Back
Right
Left
Top
Bottom
Hover me!

The card prompts are separeted into 3 categories: Build it, Show it, Tell it. Each one prompts users to use the given legos in different ways. In a group setting, this can prompt discussion and exchange of ideas, contributing to the brand’s mission.


Desktop Website
Mobile Website (For Phones Only) A website for Blocks not only markets the brand and its product, but also delivers an introduction into the game. Fostering this sense to tactility and encouraging consumers to play around.  The brand colors combine with curated imagery to tells the message that "Everybody is Creative". A desktop and mobile version were created for accessibility.  


Social Media Ads Reels showcasing the proudct live in action. Fun story reels based on what users made. Tone is humanistic and Authentic, very candid. A little imperfect even, but that's fine.


Each reel was made to be a story based on the given prompts. I gave them a stop-motion feel with a custom frame rate, which felt right for LEGO.

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