Greenlight
Social Justice Design Campaign
New York City's public transit system is essential for connecting people to jobs, services, and economic opportunities. Yet, its outdated infrastructure and limited network fail to meet the needs of its ever-growing population. he lack of reliable, accessible public transit (buses and trains) disproportionately affects middle and low-income residents, restricting mobility and deepening urban inequality.
This project explores how adequate public transit can reduce the widening wealth gap and promote economic and social sustainability in NYC through collective community efforts.
Green Light advocates for a more accessible, efficient, and equitable public transit system in NYC. Through public awareness, community action, and direct advocacy, we strive to make transit a tool for opportunity, not a barrier.
Output 1A website informs and connect viewers on NYC’s transit problems and current resources and initiatives that are fighting the issue. The audience is anyone and everyone interested in better transit infrastructure. Frustrated commuters who want change.
Output 2
Get real insight on the frustrations of NYC daily commuters. Questioning how failing infrastructure affects people on all levels.
Stories are crafted based on each interviewees personal experiences and thoughts with the MTA. Linking their feelings to Greenlights message to bring actual change. I traveled with each participant, documenting their commute and asking how integral proper transit is for their lives.
Output 3
Vibrant posters draws the attention of daily commuters, some of which might be fustrated due to a subway delay or even breakdown. The bold visuals bring viewers down to the call to action along with the qr code which links to the website.
Roles Included:
Design Research, Brand Strategy, Web Design, Videography, Motion Graphics, Poster Design